When was the last time you did something innovative with your online store? Innovation involves taking a risk. It is more than changing a button color or adding a hero image or promotion.
Done right, innovation can result in a big reward. If not, you’ve invested poorly, but haven’t ruined your company. In this post, I’ll offer ideas that have the potential to reinvent your business. Most involve investing in design, development, tools, or support services — therein lies the risks.