A Beginner’s Guide to Video Marketing for Small Business
Why Your Small Business Should Be Doing Video Marketing
If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. It makes sense. We all carry in our pockets everything we need to create, edit, and publish our own video content.
Prior to the smartphone, the cost of producing and distributing video was immense. Most small businesses couldn’t afford to do video marketing. Video was dominated by major brands that had the budgets to make professional videos and air them during commercial time on TV.