A Guide to Using Augmented Reality for Ecommerce and Retail

One of the key benefits of AR is increased user engagement. By allowing users to interact with the ad itself, a successful AR experience can keep users engaged in a way that traditional media can’t. Including AR elements in marketing campaigns can have a myriad of benefits, like stronger memory retention of products or services, longer average dwell times and more chances of the ad being shared with family and friends.


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