First and foremost, affiliate marketing is a tool to help to optimise business growth. Although not all businesses have revenue as their primary marketing goal, a business isn’t a business without it. Affiliate marketing introduced a new online space for monetisation, assisting all kinds of businesses to reach consumers they were never previously able to target. It also enables a more direct approach to incentivisation, bringing in new customers as well as inviting them to return with unmissable cashback and offer discounts.
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