Pre-social media, beauty brands relied on major ad campaigns to target consumers, and make-up counters or shop shelves to sell to them. Fast forward to now, and it’s very different. Social media is reshaping the beauty industry, bringing a whole host of new opportunities and challenges with it.
On social media, such as Instagram, Youtube, and TikTok, we can see many influencers are promoting makeup products on their account. Years before, social media was not developed as mature as these years.