Network Marketing

How Long Should a Social Media Video Be?

Whether appealing to the algorithm or simply attracting more eyeballs, video content is a must-have for any marketing campaign. But how long should a social media video be?

Depending on the platform, a social media video can run from 1 second to hundreds of hours in length. It can be hard to nail the runtime, but there’s certainly a sweet spot that will ensure the most engagement.


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