E-Commerce

The First Steps in Adding Ecommerce to a Brick-and-mortar Store

Brick-and-mortar retail businesses are turning toward ecommerce to generate revenue — online and click-and-collect. As they make this digital transformation, those merchants will likely have questions about ecommerce platforms, themes, and design. While all of these are important, a company’s initial focus should be on products and marketing, in my experience.

The act of merchandising and selling an item in a physical store is fundamentally different than promoting and selling the same product online.

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