E-Commerce

What are the signs of a dying retail business?

Why is it employees often see the warning signs of a dying store before owners and managers? Because they see things through the lens of a customer and their. Here are six warning signs I’ve seen in businesses of all sizes:

Reliance on discounts. Constantly teaching your shoppers to only buy when things are marked down ruins margins and morale
KPIs falling. The most important metric everyone still looks at from smaller to larger stores is simply, did you sell more this year than last? Your average number of items sold per customer should also rise; it is the one metric your employees can most impact. A struggling economy may require a reassessment, but core KPIs should be improving.

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